Product Discovery & Roadmapping Reimagined
Using a forensic approach based on the Socratic method, we help product teams make confident decisions backed by evidence, not assumptions.
Using a forensic approach based on the Socratic method, we help product teams make confident decisions backed by evidence, not assumptions.
Our forensic approach to product discovery provides the evidence you need to make confident decisions
Systematically gather and organize customer feedback, market data, and user behavior insights
Apply the Socratic method to challenge assumptions and form testable hypotheses
Weigh potential outcomes against effort and risk using evidence-based frameworks
Rank initiatives based on validated evidence rather than opinions or politics
Monitor and validate your decisions with measurable results and feedback loops
Build organizational knowledge and improve decision-making over time
Our forensic approach structures your product discovery process using a proven methodology that ensures thorough investigation and validation.
Document current state, constraints, and known information
Define conditions, triggers, and user scenarios
Predict expected outcomes and success metrics
Challenge assumptions and identify potential failure modes
Connect to higher-order goals and business value
